Car Dealer Daily

While the auto industry is still feeling the effects of rising living costs, not to mention a poor housing market and a shaky economy, more affluent car buyers are actually moving away from luxury brands to instead purchase more reasonably priced vehicles.

Over all, US auto sales have decreased recently, with many factors contributing to the slump. While the price of gasoline recently has also played a role in consumer spending habits, many potential luxury auto buyers are thinking twice about that pricey, German SUV that recommends premium fuel only or that big V8 Lexus sedan.

Most automakers that have luxury brands, such as Honda’s Acura brand or Toyota’s Lexus brand have seen dramatic drops in the percentage of sales when compared with their more mainstream auto brands. That being said, some luxury dealers have remained optimistic, such as Smail Acura that has seen growing demand for Pittsburgh used Acuras as more buyers are looking for low-cost, and high-value models.

Auto industry analysts say many buyers are considering a new Ford before a new Mercedes. With the economy still struggling and gas prices still rising, even affluent consumers are becoming more conservative when it comes to their new car purchases. Since the US market accounts for the majority of sales for many luxury brands according to Mercedes Benz Washington DC.

In 2008r, the price of gas more than 31 percent from the previous year, causing many to consumers to change their buying habits at Mercedes Benz Pittsburgh and other locations, opting for smaller engines and smaller vehicles. Many parts of the country faced $5 gas prices, making consumers well aware of how costly a gas-guzzling vehicle can be should prices spike again this summer. As the economy continues to suffer, all automakers are going to be affected, but those brands that have fuel efficient and economic vehicles are expected to be affected slightly less than luxury brands that have high sticker prices and low fuel economy ratings. But, Carlsbad BMW stresses that luxury brands aren’t all about low MPG and emissions. Increasingly luxury brands are also offering alternatives for the eco-conscoius, helping keep luxury cars and crossovers ahead of the curve. Continue reading ‘Affluent Buyers Abandoning Luxury Brands’

Car buyers are placing plenty of pressure on today’s car dealers. As such, car dealers are increasingly being looked upon to provide a positive buying experience, while also providing the best experience throughout ownership. Perhaps no other manufacturer understands the importance of this better than Mercedes-Benz. Not only do buyers have high standards in their treatment when purchasing a car, but they also require plenty of attention when receiving service and other dealer amenities.

As a result, Mercedes Benz will be working to develop an all-new Mercedes Manhattan dealership to be the flagship store in the heart of the Big Apple. The project will be the start of a new design direction for the Mercedes dealership network which is already eagerly anticipated by Pittsburgh used Mercedes dealers and will feature new architectural features that will compliment the posh MB brand.

The Manhattan Mercedes Benz store will be comprised of over 330,000 sq. ft. and will feature unique showroom technology and stunning design throughout. The dealership will also house Mercedes-Benz, Maybach, and Smart brands, along with a pre-owned inventory as well, plus vehicle service facilities.

Mercedes-Benz continues to see opportunities in Manhattan and see the location as a perfect hub for change. The showroom originally was designed by Frank Lloyd Wright and was later expanded and renovated in 2002. Although Mercedes is making a push to rejuvenate their dealers, they are are not only premium German automaker to see upgrades. Oceanside BMW and other BMW and Audi dealerships are also making upgrades to meet rising demands from customers, and to help remain competitive in a more challenging market. Meanwhile, other premium brands such as Infiniti are also under pressure, but are relying on fresh new models says Boston Infiniti dealers such as the new G37 Convertible to keep drawing-in potential buyers at dealers. Continue reading ‘Premium Auto Dealers Make Store Improvements’