Car buyers are placing plenty of pressure on today’s car dealers. As such, car dealers are increasingly being looked upon to provide a positive buying experience, while also providing the best experience throughout ownership. Perhaps no other manufacturer understands the importance of this better than Mercedes-Benz. Not only do buyers have high standards in their treatment when purchasing a car, but they also require plenty of attention when receiving service and other dealer amenities.
As a result, Mercedes Benz will be working to develop an all-new Mercedes Manhattan dealership to be the flagship store in the heart of the Big Apple. The project will be the start of a new design direction for the Mercedes dealership network which is already eagerly anticipated by Maryland Mercedes-Benz and will feature new architectural features that will compliment the posh MB brand.
The Manhattan Mercedes Benz store will be comprised of over 330,000 sq. ft. and will feature unique showroom technology and stunning design throughout. The dealership will also house Mercedes-Benz, Maybach, and Smart brands, along with a pre-owned inventory as well, plus vehicle service facilities.
Mercedes-Benz continues to see opportunities in Manhattan and see the location as a perfect hub for change. The showroom originally was designed by Frank Lloyd Wright and was later expanded and renovated in 2002. Although Mercedes is making a push to rejuvenate their dealers, they are are not only premium German automaker to see upgrades. Oceanside BMW and other BMW and Audi dealerships are also making upgrades to meet rising demands from customers, and to help remain competitive in a more challenging market. Meanwhile, other premium brands such as Infiniti are also under pressure, but are relying on fresh new models says Boston Infiniti dealers such as the new G37 Convertible to keep drawing-in potential buyers at dealers.
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Information on German auto dealers can be found on this blog.
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