Demand for the all-new 2010 Toyota Prius remains high both in Japan and in North America. Here in the U.S., Toyota’s latest advertising campaign for the new 2010 Prius is in full swing and demand continues to brew. However, the demand for the latest Toyota hybrid is causing production dilemmas as Toyota has been inundated with orders that it is struggling to fill.
Advance orders for the 2010 Toyota Prius have reached about 80,000. Considering Toyota originally forecasted sales in Japan for 100,000 units per year, those initial forecasts now seem to be a bit understated as the overall sales goal has almost been reached just weeks after launch.
Demand for the 2010 Prius hybrid is great for Toyota, but with production unable to go fast enough, the Prius may become hard to find for eager U.S. consumers, which is a fear of one San Diego Toyota hybrid dealer. Toyota is considering changing its allocation for the new Prius in order to better satisfy strong demand at home in Japan.
Globally, Toyota wants to sell about 500,000 units of the third generation Prius each year. About half of that is intended for customers in the U.S., such as those at Toyota Service Northridge that crave the Prius’ new eco-friendly technology. With no sign of falling demand for the new hybrid in Japan, there are plenty of production limitations that will keep the Prius out of the hands of plenty of consumers. The availability of the batteries is perhaps the greatest hurdle to overcome according to Albuquerque Auto Financing and may constrain how many Prius units are sold in various markets.
Toyota dealers are eager to get new shipments of the much anticipated 2010 Toyota Prius, as are consumers. However, production will continue to be hampered until Toyota’s battery manufacturing facility receives an update and battery supply becomes more plentiful.
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Get the latest news surrounding the 2010 Prius hybrid here.
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