Car Dealer Daily

Demand for the all-new 2010 Toyota Prius remains high both in Japan and in North America. Here in the U.S., Toyota’s latest advertising campaign for the new 2010 Prius is in full swing and demand continues to brew. However, the demand for the latest Toyota hybrid is causing production dilemmas as Toyota has been inundated with orders that it is struggling to fill.

Advance orders for the 2010 Toyota Prius have reached about 80,000. Considering Toyota originally forecasted sales in Japan for 100,000 units per year, those initial forecasts now seem to be a bit understated as the overall sales goal has almost been reached just weeks after launch.

Demand for the 2010 Prius hybrid is great for Toyota, but with production unable to go fast enough, the Prius may become hard to find for eager U.S. consumers, which is a fear of one San Diego Toyota hybrid dealer.  Toyota is considering changing its allocation for the new Prius in order to better satisfy strong demand at home in Japan.

Globally, Toyota wants to sell about 500,000 units of the third generation Prius each year. About half of that is intended for customers in the U.S., such as those at Toyota Service Northridge that crave the Prius’ new eco-friendly technology. With no sign of falling demand for the new hybrid in Japan, there are plenty of production limitations that will keep the Prius out of the hands of plenty of consumers. The availability of the batteries is perhaps the greatest hurdle to overcome according to Albuquerque Auto Financing and may constrain how many Prius units are sold in various markets.

Toyota dealers are eager to get new shipments of the much anticipated 2010 Toyota Prius, as are consumers. However, production will continue to be hampered until Toyota’s battery manufacturing facility receives an update and battery supply becomes more plentiful. Continue reading ‘High Demand for the 2010 Toyota Prius Creates Allocation Problems’

In Korea, the Kia Soul has already received a solid start. The youth oriented Kia Soul features unusual shapes, colors, and features, which all help it stand out from the crowded market segment. The Hyundai owned automaker plans to sell more than 40,000 units a year in the U.S. and Canada, and with demand at Kia dealers already high, those projections are certainly appear realistic.

Kia has struggled to make inroads in the U.S. auto market. Hyundai has recently gained momentum for its high-value and surprisingly luxurious new models. But for Kia, Philadelphia Kia dealers believe that the Soul maybe the fun, dynamic car they need to make a similar impact.

The Kia Soul is a new direction for the Kia brand. Previously, most models have been centered on price and value. The Soul adds styling and should appeal to people that are attracted to the car itself and not just its price. Used Kia Connecticut sees Kia as moving away from dull vehicles, and toward cutting edge design. This may mean Kia vehicles may move slowly up market as well.

Priced from $13,995, dealers say the Kia Soul is priced right. A fully loaded model can be had for under $20,000. Its base four-cylinder engine can also get 31 mpg on the highway further reinforcing its value. But thanks to combining these high value features with the distinctive design, St Louis Kia expects plenty of new customers venturing to a Kia dealership for the first time. Continue reading ‘Kia Adds Soul to Its Lineup’